When my first daughter was born with an unexpected case of newborn jaundice, the initial advice was to switch to formula so she could flush her system. I didn't want a temporary issue to take away my option to breastfeed, so I asked for alternatives. That choice landed me on a strict pumping schedule - with zero clue what I was doing.
Virtually overnight, I was thrust into the chaotic world of milk bags, fridge and freezer timelines, and unorganized freezer stashes.
Three daughters later, that steep learning curve turned into years of lived experience. I realized that on top of the mental and physical load of pumping, true storage solutions were almost nonexistent. The few options available felt fragmented, uninspired and reliant on makeshift household hacks.
As moms, we work too hard for every single ounce to settle for an incomplete process - we deserve better. That is why I created milkbloom: an intuitive, intentional system designed to take the chaos out of storage, protect your milk supply, and give you your time back - so you can focus on what matters most.